SoCal Neutral Bay

Outcomes Client/Agency Notes
Branding & Identity
Logo Design
Menu Design
SIgnage design
Print management
Responsive Website Design
Social Media Collateral
Ongoing Promotional Material

Photography all by Julia Jacqueline Warnock
Role: Art Director & Designer

Client: Applejack Hospitality
Branding and Identity Design for new Bar and Restaurant in Neutral Bay Sydney.

SoCal Neutral Bay is brought to you by boutique hospitality group, Applejack Hospitality, which was founded by seasoned professionals, Hamish Watts and Ben Carroll.
Having travelled to California for a surf trip, Ben & Hamish ate and drank their way around the state and fell in love with the food, drinks and ambience of the golden state. Returning to Sydney they have poured this influence into SoCal Neutral Bay to evoke the laid back, southern Californian surf vibe and theme.

The food and drinks are a reflection of what is commonly found along HWY 101. Head Chef in the engine room is Zac Smart. His raw creativity has produced a delicious mix of share foods comprising of fresh seafood, North American inspired flavours and the odd Mexican dish. The extensive wine list is comprehensive yet approachable and includes some classics for reputable Cali regions.